The European rescue plan supports and strengthens the Euro
Despite all credit problems from countries like Greece and Portugal the Euro gains almost 10 Cent towards the US Dollar in July.
Germany and parts of Europe recover faster than expected from the recession.
At the same time American economists cut U.S. growth forecasts and fear to fall back into recession.
A strong Euro helps US based companies to grow sales in Europe.
Now is the perfect time to consider entering the EU market and grow your business successfully. The economy of the European Union generates a GDP of over €11,805.66 billion ($16,447.26 billion in 2009), making it the largest economy in the world.
European Union: E-commerce trends and
potential cross-border obstacles
todays barriers to cross-border online trade relate to language,
demographics, individual preferences, lack of trust, missing business
solutions, technical specifications or standards, internet penetration
or the efficiency of the postal or payment system. 33% of EU consumers
say they are willing to purchase products and services in another
language, while 59% of retailers are prepared to carry out transactions
in more than one language.
While e-commerce is
taking off at
national level, the recent trade statistics show that
it is still relatively uncommon for consumers to use the internet to
purchase products or services in another Member State.
more and more consumers have access to the internet to conduct their
day-to-day operations, the cross-border obstacles they face will be
more and more difficult to justify in the face of mounting frustration
at being unable to access the goods and services of their choice.
also lack comparable information in order to make cross-border
comparisons and to identify cross-border offers: few cross-border
comparison websites exist, default settings may skew search results in
favor of domestic offers, and there is little crossborder advertising.
It is also difficult for consumers to identify which traders are
reputable, as many well-known brands are unknown outside their home
market. Offering a local phone number and/or a local contact address
could help to gain trust. Despite the existence of national
trust-marks, it has not been possible to achieve a sustainable EC-wide
At the same time, most companies now
have a website
that is visible to consumers everywhere, which means that they are
likely to receive orders from customers in countries where they are not
actively marketing their products and services. This creates heightened
expectations on the part of consumers. As a result, internet
retailing seems to have given a new dimension to the notion of
sales’ by fostering a borderless, increased visibility of
offers. How companies address this issue and whether they seek to
limit or to engage with this phenomenon will be instrumental in setting
the course for a more integrated online market.The right business
development tools and solutions will ensure new market shares.
e-commerce has the potential to enable consumers to shop around for
better deals and can therefore increase the competitive pressure on
prices across borders and in offline retailing.
important is the potential for increased quality and choice, as
consumers are able to obtain products or services not available in
their own country.
Business attitudes may also be
the result of
perceptions rather than of actual problems, which suggests that there
is more potential for an integrated online internal market than
commonly thought. Eurobarometer surveys show that retailers with no
direct experience of cross-border trade are much more concerned about
the possible obstacles to the development of such sales.
sales can be a fantastic opportunity for online businesses who do their
homework. Working with a business development company can be
the right start into a new market.
US President Obama’s goal of doubling U.S. exports and
supporting new jobs start shaping up
with the biggest US trade deficit ever, US President Obama promised to
help US companies to export their products and services outside the
USA. The majority of US exports are so far done by larger corporations
and mostly to Canada and Mexico. Facing more and more difficulty in the
home market, exporting goods and services outside the US are a great
opportunity for business development particular for small and midsize
firms. The biggest challenges tapping into new markets are:
- allocating opportunities
and keeping customers
- possible credit risk
of local presence
- lack of business parters abroad
of business solutions
President Obama details
administration efforts to support two million new jobs by promoting
more US Exports.
In his State of the Union address,
Obama called for a new National Export Initiative (NEI) to double U.S.
exports and support two million new jobs. President Obama announced
several steps the Administration is taking under the NEI to help U.S.
firms expand sales of their goods and services abroad.
National Export Initiative is focused on three key areas:
more robust effort by this administration to expand its trade advocacy
in all its forms, especially for small- and medium-sized enterprises.
This effort includes educating U.S. companies about opportunities
overseas, directly connecting them with new customers and advocating
more forcefully for their interests.
2. Improving access to
credit with a focus on small- and medium-sized businesses that want to
3. Continuing the rigorous enforcement of
international trade laws to help remove barriers that prevent U.S.
companies from getting free and fair access to foreign markets.
more (source america.gov and